Our privacy policy
Last updated: 15 January 2025
Stitch Predict ("us," "we," or "our") is committed to protecting your privacy as a user of our predictive analytics platform (the "Platform") or as a visitor to our website, stitchpredict.com (the "Site").
This Privacy Policy explains how we manage the personal information and other data that we collect, use, disclose, and store.
Collection of Personal Information for individuals that use our platform
What is Personal Information
When we refer to "Personal Information," we mean information or an opinion about you, from which you are, or may be, reasonably identified. Examples include your name, phone number, email address, and company information.
How we collect Personal Information
We collect Personal Information, in several ways:
- Directly from you: For example, when you register for an account or contact us with a query.
- From third parties: Such as your employer when they register your account.
- Publicly available sources: For example, online directories or business listings.
How we use your information
We use the information we collect for purposes including:
- Providing our services to you.
- Communicating with you.
- Complying with legal obligations.
- Any other purpose to which you have expressly consented.
Disclosure of Information
We may share your information with third parties where necessary, including:
- Service providers or contractors supporting our Platform and business operations.
- Professional advisers (e.g., lawyers, accountants).
- In the event of a business sale or asset transfer.
- When required or authorised by law.
We do not sell or disclose Personal Information for marketing purposes.
Collection of Proprietary Data for companies that use our platform
In addition to Personal Information, we collect and process "Proprietary Data" related to the companies that use our Platform. This data is provided to us by employees of those companies or accessed through authorised external integrations, including APIs.
What Proprietary Data We Collect
Proprietary Data may include:
- Marketing and advertising performance data, such as campaign spend, impressions, clicks, and conversions.
- Business metrics related to sales, revenue, and other performance indicators as provided by your company.
- Google Ads data, accessed via authorised API integrations, including weekly spend and campaign performance metrics.
How Proprietary Data is collected
We collect Proprietary Data through:
- Direct input: Data manually uploaded by your company’s employees, such as via spreadsheets or file uploads.
- Authorised external APIs: For example, data retrieved from Google Ads APIs based on the access permissions granted by your company.
How Proprietary Data is Used
Proprietary Data is used exclusively for the following purposes:
- To provide analytics, insights, and Marketing Mix Modelling (MMM) services.
- To generate reports and predictive models tailored to your business.
- To improve the functionality and performance of our Platform.
We do not sell or share Proprietary Data with third parties for marketing purposes.
Retention and Deletion of Proprietary Data
- Retention: Proprietary Data is retained only as long as necessary to provide our services or meet legal, regulatory, or contractual obligations.
- Deletion: Upon request or when your company ceases to use our Platform, proprietary data will be securely deleted within 30 days unless otherwise required by law or explicitly agreed upon.
Data Security
We apply industry-standard security measures to protect Proprietary Data from unauthorised access, misuse, or disclosure.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other operational reasons. Updates will be posted on our Site and Platform, and for material changes, we will notify you in advance (e.g., via email).
Contact Us
For any questions or concerns about this Privacy Policy, please email us at privacy@stitchpredict.com.