Frequently Asked Questions

Find answers to common questions about our products and services.

Marketing Mix Modelling (MMM) is a statistical analysis technique used in marketing and advertising to determine the optimal allocation of resources across various media channels to maximize the return on investment (ROI) and achieve marketing objectives.

For each channel or variable we want to measure, including the business outcome, ideally Predict will need 2 - 3 years of weekly data, but this can vary and will be discussed as part of the demonstration and proposal process.

Depending upon the quality and complexity of the business outcome(s) being modelled and data availability, a Predict model can be deployed in 6 - 10 weeks.

Typically Predict has +\- 6-10% variance, but this will depend upon the data and the markets and variables being measured. One of the first outputs from the model is a measure of Prediction Accuracy.

Our models can be used to measure the impact of marketing activity or channel spends on everything from simple sales revenue to more complex variables such as profit or margin growth. The only real limitations on what can be measured is the availability of consistent data.

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