Predict isolates the impact of each marketing activity on business outcomes, without using intermediary metrics like share of voice, saliency, consideration, or ad interactions.
Digital tracking is dying - privacy regulations, cookie deprecation and policy changes. By using large data and machine learning modelling Predict gives you the true attribution picture.
Clicking on a brand ad and then converting, does not mean the brand ad led to the conversion. Predict identifies causality & forecasts incrementality - gains from increasing or decreasing marketing investment.